80/20 quotient for data
Until now, analytics teams have relied on data kept in the data lakehouse/warehouse. Any additional value that could be derived from the remaining 80% of unstructured data (conversations, transcriptions, and beyond) has been inaccessible without painful, manual exploration.
Want to understand the latest competitive threats? Or find a broken product feature driving churn? What about an internal bottleneck causing employees to waste time submitting expense reports? Or the promises being made by sales outside of contracts because the process was too laborious to record otherwise? These problems fester until they become too big to fix, and yet they would never show up in a dashboard.
